I often use flash. Sometimes it's because the ambient is too dim, but more often it's to enhance existing light. However, the ambient light can be perfect as is.
In the shot above, we were shaded by a building but there was sunlight bouncing off a wall on camera left, about 20 feet away:
The reflected light was enough to cast a glow on my wife's face. If I had used flash, the reflected light would likely have been overpowered.
You are now seeing the light. :-)
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